Matt Chong

Matt Chong

Matt’s expertise is diverse, thanks to years of experience in marketing, operations, sales and strategy. The first chapter of his career began on a street team at LA’s 92.3 KKBT-FM, the previous home of the World Famous Wake Up Show, John London & The House Party, Theo Mizuhara, Julio G, and many other radio luminaries. Pre social media, his function was focused completely on experiential marketing, with an emphasis on driving brand awareness and growing listenership through both event activations and on-air call-ins. Eventually this grew into independent promotion opportunities with various record labels (Def Jam, Interscope, Capitol, MCA, etc). During this time, Matt built relationships with top mix show DJs, radio programmers and record executives across the country, and leveraged relationships to drive radio play for music prioritized by record label clients. He left the music industry in 2002 to start his first business in his hometown of Sacramento, CA.

Upon returning to Northern California, Matt co-founded Infusion Cafe, in the newly redeveloped area of Midtown Sacramento. The business reflected juxtapositions of culture, design, music, art and food – and made a large impact on the launch of Second Saturday in Sacramento. While fruitful in experience, the business was not sustainable, so he returned to corporate work in 2006. Matt’s marketing experience led to opportunities in telecom with Sprint subsidiaries, Boost Mobile and Virgin Mobile, where he drove sales in Northern California. Matt was then promoted to helm marketing efforts in the Northern California and Hawaii markets with a focus on marketing strategy, media planning/buying, event activations and sponsorships.

In 2010, Matt’s interest in cooking and food culture introduced him to blogging and content creation as a hobby. By 2012, the awareness of his blog had grown into an opportunity to partner on an up-and-coming food truck – Wicked ‘Wich. Soon after, he helped grow it into a brick-and-mortar restaurant called Broderick Roadhouse. This was when Matt took a leap of faith and left corporate work once again, to pursue entrepreneurial endeavors.

During this time, businesses were not actively marketing on social media yet – so he picked up a camera and started to market the restaurant on social media, combining his knowledge of guerrilla marketing, blogging, along with my traffic driving experience at Boost Mobile. That helped to drive customers to what was considered, an undesirable
neighborhood in West Sacramento. Within 3 years, the tiny restaurant was exceeding $2M in gross sales per year, while still in its original location. By the time he left the organization in 2016 – it had grown to 3 different locations, two licensing deals, a partnership with the Sacramento River Cats, and a free “restaurant makeover” remodel on a TV show called Red Hot + Design.

The BIPOC YP Experience in Arts and Culture

Harlow's - Upstairs in the Starlet Room

This break-out session is about the experience of local Black Indigenous and people of color within arts, business, and culture.  Learn from Sacramento’s creatives, entrepreneurs, and tastemakers about how they have thrived in building community, brand, and purpose.  Learn about overcoming challenges and pivoting while staying on mission.  This will be a candid conversation about […]