After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the US Army to become cashless, jobless, and just another civilian in Baghdad, Iraq. Within a year there, Dan co- founded a wireless Internet Service Provider, providing internet connections to around 400 people on a military base. Two years later, the company was providing communication services to multiple Department of Defense contractors and international security firms in the area. At the end of 2014, the company had grossed a little over $3 million in revenues. In 2012, Dan returned back to the Sacramento area with his wife, Maria, after 5 years abroad. They purchased a small frozen yogurt and cupcake shop in Roseville, and worked to establish a customer base there. Dan is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. As an advisor for the MetroBusiness Center, he also helps business clients to employ lean innovation methodologies in a small group or business setting.
Join MetroBusiness Center Consultant Dan Casas-Murray for an interactive discussion on accepting the challenge of turning a side hustle, project or hobby into a full-fledged business. The tools, resources and insight provided in the session can be used whether you own a business now or dream of having in the future.