Having a personal brand is no longer a choice! Things are identified by their brand and it is important to give thought to who you want to be and what you want to be known for both personally and professionally. In this session, you will learn the importance of being intentional about developing your personal brand. We will discuss the differences between brand and reputation, the elements to help define your brand, and you will begin the work of crafting your own personal brand statement. We will talk through your vision for yourself, your purpose, your core values, and your passions to help create your customized brand. This session will be highly interactive with both collaborative activities as well as individual reflection time.